Stayfree TVC

"Protection is nothing without comfort". We were asked to make an ad that will stand out in the Sanitary Napkin market, which is very dull, and cluttered at the same time in South Africa. Stayfree differentiates themselves by offering you COMFORT as well as protection (which is a table stake in this market). So during your most uncomfortable time of the month, you not only get the protection you expect, but also the comfort you didn't.