Mastercard Skystage
The COVID-19 pandemic reduced Cape Town international tourism to zero. A key Mastercard OOH site was going unseen by its main audience - tourists. We decided to take the OOH to them. We partnered with world-renowned South African music artist Jeremy Loops to create the first music video for an OOH site that also gave tourists a priceless experience of what they’re missing. It appeared on Mastercard’s global Priceless Cities platform. The OOH’s site’s audience went from just South Africa to 53 countries around the world. And that’s how we turned an OOH site into something priceless.